New Sunny Bunnies character makes international debut
London, October 12, 2025
Media I.M. Incorporated, the London-based content distribution company that specialises in premium animation and family entertainment, has announced the first sales for its pre-school series Tatty and Misifu, along with a string of new deals for its legacy property Sunny Bunnies.
Media I.M. has licenced all five seasons of Tatty and Misifu (57 x 5 mins) to Janson Media for Amazon Prime, as well as US AVOD platform HappyKids and global AVOD children’s streaming service Kidoodle.TV. The 2D animated series, produced by Barcelona-based Toy Town Kids, chronicles the adventures of a little witch and her faithful kitten companion Misifu. Set in a world of fantasy and magic, the storylines focus on problem solving, emotional learning and lessons about friendship, courage and creativity.
Meanwhile, as Media I.M. prepares to celebrate 10 years of representing the indefatigable Sunny Bunnies, the hit pre-school brand — now in its ninth season and counting — continues to sell around the world. In the run-up to MIPCOM, deals have been signed with Viaplay for latest seasons 6-8 for Sweden, Norway, Denmark, Finland and Iceland; Animeta (seasons one to six) for India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka; Sensical US (seasons one and two); PRO TV Romania (seasons one to six); Nelonen Finland (seasons five and six); and BabyFirst (seasons five and six) for the US and Latin America. In addition, Spacetoons has acquired the L&M and events rights for MENA, with a view to producing Sunny Bunnies meet-and-greets and stage shows.
Launched in 2015 on YouTube, Sunny Bunnies is now airing in more than 160 countries, supported by L&M strategy in some key categories such as toys and publishing. Season nine was released on YouTube in December 2024 is proving to be one of the brand’s strongest performers yet, generating nearly 12 million views and more than two million hours of watch time since launch.
Central to the success of season nine is Mimi, a new character in the Sunny Bunnies universe. A small green frog with a wide cheerful smile, Mimi is the Bunnies’ super-mischievous, super-cute pet — and she has quickly become a fan favourite. Episodes and compilations featuring Mimi have consistently ranked among the season’s most popular, as children around the world respond to her playful personality and kind, caring nature.
Irina Nazarenko, co-founder of Media I.M, said: “At their heart, both Tatty and Misifu and Sunny Bunnies deliver simple, joyful fun. They blend vibrant animation with heartwarming antics that spark the imagination while teaching important life lessons — and, as these sales demonstrate, that’s a formula that never grows old, either with kids or grown-up buyers.”
At MIPCOM, Media I.M. will also be showcasing its latest acquisition: the 3D animated series Zola and Friends, co-produced by New Delhi-based Wordsword Creations and Ontario-based Double Dot Studios. The 25 x 11 mins series, written by Nigerian screenwriter
Omotunde Akiode and directed by Ghanian animation director Francis Y Brown, is set in Tanzania’s Serengeti nature reserve. Targeted at three- to six-year-olds, the action centres on a loveable white rhino called Zola, who lives in a treehouse with her chums Mosi the monkey, Kito the lizard and Shani the snake.
About Media I.M. Incorporated
Media I.M. Incorporated, launched in April 2014 by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms.
For further information on Media I.M. Incorporated, please contact:
Cheryl Clarke at Mushroom Media on:
Tel: +44 (0)7939554109 E: cheryl@mushroom-media.co.uk
