London, September 3rd, 2024
Media I.M. Incorporated, the London-based content distribution company that specialises in premium animation and family entertainment, has acquired another You Tube property – 2D pre-school animated series Tatty and Misifu
Under the worldwide distribution deal, Media I.M. will now represent all five seasons (72 x 5) of the show produced since 2020 by the Barcelona based ToyTownKids to international linear and digital platforms, excluding YouTube, which is managed directly by the producer.
The characters and stories were created and developed by ToyTownKids, the creative brain behind the show Aldara Saucedo with Maxim Shulzhenko as commercial lead. Tatty is a little witch whose adventures with inseparable and faithful friend Misifu the kitten takes us to a world of fantasy and magic accompanied by equally magical allies and friends. Tatty’s world is full of beautiful characters – from Lilly, Tatty’s giggly little sister, to their grandma who is not only a witch but a superhero too and her goofy furry companion Chewbarka. The show combines elements of fantasy and magic and is made to be relatable and recognisable to kids all over the globe.
The series was originally produced in Spanish with subsequent series being produced in Spanish and dubbed into English. Animation production in taking place between studios in Peru and Barcelona. Playful in tone, emphasising friendship and adventure, Tatty and Misifu was originally launched to the world as an iPad interactive book followed by the creation of the first dedicated YT channel in Spanish. The cute little witch has generated massive appeal, proving a clear runaway success with over 10 million current global subscribers and 4 billion plays.
Irina Nazarenko, co founder of Media I.M. said: ‘The core messages woven throughout this beautiful show are those of magic and wonder, friendship, teamwork, curiosity, perseverance and bravery. These same values will inspire us as we launch Tatty and Misifu to the international market on this new adventure. We will be using the very successful template we built up through our experience of discovering, creating and firmly establishing the global brand Sunny Bunnies. We are very confident our network of partners throughout the world will love Tatty and her friends as much as we do.’
Maxim Shulzhenko at ToyTownKids said: “ToyTownKids is thrilled to collaborate with Media I.M. to bring ‘Tatty and Misifu’ to a global audience. This partnership marks an exciting new chapter for our series, leveraging Media I.M.’s extensive network and proven track record in the international market. We believe that Tatty’s enchanting adventures and the show’s core messages of friendship, kindness, and curiosity will resonate with children and families worldwide. We’re confident that this collaboration will open up new opportunities for ‘Tatty and Misifu’ and set the stage for continued growth and success.”
Media I.M.’s business model, crafted for the Sunny Bunnies brand, has been developed and managed by the distributor for almost 10 years. Sunny Bunnies launched in 2015 on
YouTube, achieving a wave of high-profile sales across North America, Europe and Asia-Pacific airing in more than 190 countries. It is supported by a comprehensive L&M strategy encompassing toys, books, magazines, publishing and apparel.
About Media I.M. Incorporated
Media I.M. Incorporated, launched in April 2014 by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms.
Media I.M. Incorporated is active in pre-sales, as well as identifying co-production and product licensing partners for its animation brands, which include Sunny Bunnies and Flying Animals. The company’s boutique approach gives it the flexibility to develop 360-degree opportunities around each property, enabling it to deliver maximum value to both producers and licensees.
For further information on Media I.M. Incorporated, please contact:
Cheryl Clarke at Mushroom Media on:
Tel: +44 (0)7939554109
E: cheryl@mushroom-media.co.uk